ytpartners · about
Yarden Tadmor
Founder of ytpartners. Builds the operating systems that turn strategy into compounding growth.
Twenty-five years of building from the inside out. I am Yarden Tadmor - founder of ytpartners, two-time company builder, and four-time early executive at companies that collectively generated over $3B in exits. LinkedIn →
How I got here
I did not come to strategy from a consulting firm. I came from building companies - product, revenue, capital, operations - across AI and machine learning, ad tech, marketplaces, SaaS, DTC, and creator economy. Every framework I use was built inside a business I was running or scaling, not theorized from the outside.
That background shaped a specific point of view: the technology is never the constraint. The operating architecture around it is. That is the layer I build.
4 major exits
Early executive roles in companies that became major exits, $3B+ in combined enterprise value. Taboola ($2.6B IPO), Quigo ($380M acquisition by AOL), ConvertMedia ($100M acquisition by Taboola), Dapper ($70M acquisition by Yahoo).
2 companies founded and scaled
Built two venture-backed startups from scratch. Product, team, capital, and operations. Switch App (1M+ downloads, $6M raised, featured on Good Morning America) and Livekick (150K+ users across 25+ countries, $3M raised). $10M+ raised across both companies.
$100M+ capital raised
Built and managed an investor network spanning 200+ fund and individual relationships across VC, family office, corporate strategic, angel, and accelerator channels. Raised from 70+ investors who deployed capital across multiple rounds of venture financing. Includes Spark Capital, Innovation Endeavors, IVP, Highland Capital Partners, Bessemer Venture Partners, Accel, Venrock, Pitango Venture Capital, Viola Ventures, Draper Frontier, 500 Startups, Compound VC, BAM Ventures, and SEEK International. Guided multiple portfolio companies through fundraising from seed through Series B.
$0 → $70M ARR
Scaled revenue organizations from pre-revenue to tens of millions in ARR. Built GTM engines, publisher monetization partnerships, and enterprise sales pipelines across Taboola, Quigo, ConvertMedia, and consulting clients.
What I bring
Product, revenue, capital, GTM, AI systems, and post-acquisition integration - across stages from pre-seed to pre-IPO. The common thread: conditions where being wrong had consequences. In practice:
When the problem is product strategy, I think like a product leader. When it is revenue architecture, I think like a CRO. When it is fundraising, I think like an investor who has been on both sides of the table. When it is AI systems, I think like both the engineer who has to build them and the operator who has to live with them.
The common thread is that I have had to be right in conditions where being wrong had consequences. That shapes how I approach every engagement.
In practice, that translates to hands-on work across these areas:
Product and product-market fit
Roadmap discipline, feature prioritization, user journey optimization, and the product-market fit process from ideation through validation. Products built at Switch, Livekick, and across consulting engagements.
- Product roadmap and prioritization frameworks
- User journey mapping and conversion optimization
- PMF validation loops and pivot discipline
- Competitive positioning and differentiation
GTM, revenue operations, partnerships, and business development
Designed and executed go-to-market strategies at Quigo ($0 → $70M ARR), Taboola ($50K → $12M ARR in 24 months), and across consulting engagements. Publisher, advertiser, and enterprise partnerships with NBC News, Bloomberg, Hearst, Google, Yahoo, Expedia, P&G, and Unilever.
- GTM strategy design and execution
- Revenue operations and pipeline management
- Enterprise and channel partnership development
- Sales organization buildout and scaling
- International market entry and expansion
AI integration and applied automation
Designing and deploying AI agents, custom bots, and workflow automation scoped to specific business contexts. The value is knowing which problem to point the AI at and why the current process breaks.
- Agentic AI system design and deployment
- Custom bot development for operations and customer workflows
- Workflow automation integrated into existing toolchains
- AI-driven analytics and recommendation systems
- LTV-based automation routing and escalation logic
Operating system and cadence
KPI/OKR frameworks, weekly exec cadence, scorecards, and accountability structures. Implemented across every company built or advised. The connective tissue between strategy and execution.
- KPI and OKR framework implementation
- Operating meeting design and cadence management
- Team restructuring and org design
- Change management and process automation
Performance marketing and growth
Hands-on paid media experience across Meta, Google Ads, TikTok, and programmatic DSPs. Managing budgets, setting up attribution, building measurement plans, and running acquisition teams directly.
- Paid acquisition across Meta, Google, TikTok, and programmatic
- Attribution modeling and measurement architecture
- Funnel and product analytics integration into ad platforms
- CAC/LTV optimization and cohort-based budget allocation
- Lifecycle marketing and retention programs
- Acquisition team buildout and management
Strategic diagnostics and turnarounds
Rapid operational assessment for businesses in transition, whether pre-acquisition, post-plateau, or facing execution breakdown. P&L restructuring, unit economics repair, and org redesign.
- Rapid operational diagnostic and assessment
- P&L restructuring and margin optimization
- Unit economics rebuild and cost-to-serve analysis
- Acquisition due diligence and integration planning
Identity, positioning, and messaging
Brand strategy, positioning architecture, and messaging frameworks that hold up across channels. Experience across B2B enterprise, B2C consumer, and marketplace contexts.
- Brand identity and positioning development
- Messaging architecture and voice guidelines
- Investor narrative and pitch deck strategy
- Website and content strategy
Capital readiness and financial modeling
Financial modeling, P&L management, investor narrative, and diligence readiness. 200+ investor relationships across VC, family office, corporate strategic, and angel channels. 70+ investors deployed capital across multiple rounds. Multiple companies guided through fundraising from seed to Series B.
- Financial modeling and forecast development
- Investor narrative and pitch strategy
- Due diligence preparation and data room management
- Board reporting and governance frameworks
Executive leadership and exits
Early executive roles in companies that became major exits. $3B+ in combined enterprise value.
Content discovery and native advertising platform
Chief Revenue Officer. Partnered with the CEO to establish U.S. operations. Grew ARR from $50K to $12M in 24 months. Secured Series Seed, A, and B funding from top-tier VCs. Led the pivot from video-only to text-based ad units, expanding TAM. Built publisher partnerships with NBC News, Bloomberg, Fox News, Gannett, and Hearst.
- Revenue organization buildout and scaling
- Global sales pipeline and publisher partnership strategy
- Product pivot strategy, video to native content recommendation
- Partnerships with P&G, Unilever, GroupM, and Publicis
- Series A and B fundraising
Pioneering AI-powered search advertising and ad tech platform
VP of Product Development (2001–2003), then VP of Sales & Business Development (2003–2007). One of the early pioneers bringing AI and machine learning into search advertising and ad tech. Led development of FeedPoint, among the first AI-powered paid search platforms, and AdSonar, a contextual ad platform competing with Google AdSense. Scaled ARR from $0 to $70M. Secured multi-year partnerships with Yahoo, Overture, Inktomi, Lycos, and AltaVista.
- Product development of AI-powered search and contextual ad platforms
- Revenue scaling from $0 to $70M ARR
- Multi-year search engine partnerships with Yahoo, Overture, Inktomi, Lycos, and AltaVista
- Exclusive enterprise distribution deals with AT&T, Verizon, and eBay
ML-driven programmatic video SSP
Chief Revenue Officer. Collaborated with the CEO to bring ML-based video ad technology to market. The platform identified pricing inefficiencies across ad exchanges, enabling publishers and advertisers to capitalize on undervalued inventory. Led revenue strategy and helped secure seed and Series A funding. Positioned the company for $100M acquisition by Taboola.
- GTM execution and publisher onboarding
- AI-driven yield optimization and ad targeting
- Seed and Series A fundraising
- Strategic partnerships with ad exchanges, agencies, and publishers
Semantic ad personalization platform
SVP Business Development. Drove U.S. go-to-market strategy for a semantic ad personalization platform. Pioneered MashupAds, merging display and paid search. Secured partnerships with Expedia, Dockers, and AutoNation. Established U.S. operations and built executive team. Key role in M&A strategy and Yahoo integration.
- U.S. market entry and go-to-market strategy
- Enterprise advertiser partnerships
- M&A strategy and acquisition integration with Yahoo
AI-driven content recommendation platform
Strategy lead for the post-acquisition integration of nRelate, an AI-driven content recommendation platform acquired for Ask.com's APN division. Translated nRelate's recommendation engine into a coherent product and commercial capability across IAC's properties, and developed the GTM positioning that repositioned APN around AI-powered personalized content delivery.
- Post-acquisition product and commercial integration
- GTM repositioning around AI-powered content delivery
- Cross-property product strategy for IAC
Founded and scaled
Two venture-backed startups built from scratch. Product, team, capital, and operations.
AI-powered job search marketplace
Founded and scaled the first "Tinder for jobs," an AI-driven mobile recruitment platform. 1M+ downloads and monthly active users. Featured on Good Morning America. Raised $6M in venture capital from investors across New York, Los Angeles, Silicon Valley, and Israel.
- AI-driven matching engine personalizing job recommendations
- GTM strategy optimizing CAC and maximizing LTV through data-driven engagement
- Employer-side monetization and channel partnerships
- Full product lifecycle: development, UX, marketing, monetization, and operations
- Cross-functional team spanning engineering, marketing, and operations
- $6M raised across multiple venture rounds
Two-sided wellness marketplace
Pioneering two-sided SaaS wellness marketplace enabling creators to monetize live and on-demand content via ticket sales and subscriptions. 150K+ customers across 25+ countries. Raised $3M from leading VCs. Built and led a 30-person global team. Pioneered live virtual wellness classes pre-COVID, with hyper growth in 2020.
- Interactive platform with real-time coaching, community engagement, and personalized UX
- Advanced streaming and analytics integration
- KPI frameworks and analytics dashboards, reducing CAC and increasing LTV
- Partnerships with healthcare insurers, real estate firms, and wellness brands
- Full operational oversight: governance, contracts, financial planning, compliance
- 30-person global team across engineering, marketing, and operations
The consulting practice
Since 2022 I have worked with founders and executive teams across AI, SaaS, creator economy, and ad tech as a strategic partner and operational advisor. I have supported over $20 million in fundraising, built KPI and OKR frameworks for 25+ companies, and deployed AI systems across creator marketplace operations, SMB SaaS platforms, and ad tech infrastructure.
Sector depth
Personal operating context in each sector, built through hands-on experience.
Ad tech, monetization, and publishing
Quigo, Taboola, ConvertMedia, Dapper, IAC/Ask.com. Built paid search engines, programmatic video SSPs, content recommendation platforms, and native ad products. $0 → $70M ARR at scale.
Creator economy and marketplaces
Consulting engagement with a multi-million-dollar YouTube creator advertising platform. Redesigned campaign operations, built tiered segmentation, and designed agentic AI for post-sale execution.
AI and machine learning
AI-driven products at Quigo (contextual search), Switch (job matching), ConvertMedia (yield optimization), and consulting clients (agentic AI systems, custom bots, workflow automation). Advisory relationship with Moksa.AI.
SaaS and enterprise software
Consulting engagement with an AI-powered SMB marketing automation platform. Analytics truth reset, KPI systems, product roadmap discipline, and P&L restructuring.
Subscription and DTC commerce
Consulting engagement with a performance nutrition DTC brand on Shopify Plus. Conversion rate optimization, retention mechanics, fulfillment redesign, and CAC discipline.
HR tech and recruitment
Founded Switch, an AI-powered job matching marketplace. 1M+ downloads, $6M raised. Two-sided marketplace dynamics, candidate acquisition, employer monetization.
Wellness and fitness technology
Founded Livekick, a two-sided wellness SaaS marketplace. 150K+ users across 25+ countries. Live streaming, creator monetization, subscription economics.
Foodtech and logistics
Consulting engagement with a distressed meal prep DTC business. Operational assessment, margin erosion diagnosis, supply chain restructuring, and acquisition evaluation.
Angel investing and mentorship
I am also an angel investor and startup mentor across AI, SaaS, and marketplace startups.
Miami Angels
Angel investor. Reviewed 100+ deals across AI, SaaS, marketplaces, and consumer tech. Part of South Florida's startup ecosystem.
Techstars Detroit
Mentor for AI/ML and computer vision startups. Advising on product strategy, GTM execution, and fundraising mechanics.
Published and featured in
I have written on startup operations, technical hiring, AI strategy, and the mechanics of scaling growth-stage companies for Entrepreneur.com, VentureBeat, TechCrunch, Fast Company, and The Next Web.