ytpartners · resume

Yarden Tadmor

Founder, ytpartners · Strategy & operations consulting

Operator with 25 years across product, revenue, capital, and AI systems. Four major exits ($3B+ combined), two venture-backed companies founded, $100M+ raised. LinkedIn →

At a glance

4 major exits

$3B+ combined enterprise value. Taboola ($2.6B IPO), Quigo ($380M / AOL), ConvertMedia ($100M / Taboola), Dapper ($70M / Yahoo).

2 companies founded

Switch App (1M+ downloads, $6M raised) and Livekick (150K+ users, 25+ countries, $3M raised). $10M+ total.

$100M+ capital raised

Spark Capital, Union Square Ventures, Accel, Bessemer. Seed through Series B across six companies.

$0 to $70M ARR

Revenue organizations scaled from zero across ad tech, SaaS, and marketplace businesses.

Career

Executive roles, companies founded, and consulting engagements.

Consulting
Founder · Strategy & operations consulting
2022 – present

ytpartners

Systems-first strategy consulting for growth-stage and venture-backed companies. Engagements across GTM architecture, revenue operations, AI integration, capital readiness, and operating system design. Clients span SaaS, creator economy, DTC, ad tech, and marketplace verticals.

Exits
CRO
2010 – 2012

Taboola

$2.6B IPO · Content discovery & native advertising

Partnered with CEO to establish U.S. operations. Grew ARR from $50K to $12M in 24 months. Led product pivot expanding TAM. Publisher partnerships with NBC News, Bloomberg, Fox News, Hearst.

VP Product, then VP Sales & BD
2001 – 2007

Quigo

$380M acq. by AOL · AI-powered search advertising

Early pioneer of AI in search advertising. Led development of FeedPoint and AdSonar. Scaled ARR from $0 to $70M. Partnerships with Yahoo, Overture, Inktomi.

CRO
2012 – 2014

ConvertMedia

$100M acq. by Taboola · ML-driven video SSP

Brought ML-based video ad technology to market. Led revenue strategy and fundraising. Positioned company for acquisition.

SVP Business Development
2008 – 2010

Dapper

$70M acq. by Yahoo · Semantic ad personalization

U.S. go-to-market strategy. Pioneered MashupAds. Partnerships with Expedia, Dockers, AutoNation. Key role in M&A strategy and Yahoo integration.

Founded
Founder & CEO
2014 – 2018

Switch App

AI-powered job search marketplace

1M+ downloads. Featured on Good Morning America. $6M raised from investors across New York, Los Angeles, Silicon Valley, and Israel.

Founder & CEO
2018 – 2022

Livekick

Two-sided wellness SaaS marketplace

150K+ customers across 25+ countries. $3M raised. 30-person global team. Pioneered live virtual wellness pre-COVID.

Additional roles
Strategy Lead
2013 – 2014

IAC / Ask.com APN

Post-acquisition integration of nRelate. Repositioned platform around AI-powered personalized content delivery.

Co-founder & VP Product
1998 – 2001

Friskit

Built the world's first web-based streaming media player. Partnerships with Yahoo, Microsoft, and RealNetworks.

Functional expertise

Product & product-market fit

Roadmap discipline, feature prioritization, PMF validation. Products built at Switch, Livekick, and across consulting engagements.

GTM & revenue operations

Go-to-market strategy, pipeline management, enterprise partnerships. $0 to $70M ARR at Quigo. Publisher partnerships across NBC, Bloomberg, Hearst, Google, Yahoo.

AI integration & automation

Agentic AI systems, custom bots, workflow automation. Applied across Taboola, Quigo, Switch, and consulting engagements. Advisory relationship with Moksa.AI.

Capital readiness & financial modeling

P&L management, investor narrative, diligence readiness. $100M+ raised. Multiple companies guided from seed through Series B.

Turnaround & post-acquisition

P&L restructuring, unit economics repair, org redesign. Pre-acquisition, post-plateau, and execution breakdown contexts.

Positioning & messaging

Brand strategy, positioning architecture, messaging frameworks. B2B enterprise, B2C consumer, and marketplace contexts.

Sectors

Ad tech & content discovery · AI & machine learning · SaaS & enterprise software · Creator economy · Marketplaces · HR tech · Wellness & fitness tech · DTC & subscription commerce · Foodtech & logistics

Angel investing & mentorship

Miami Angels

Angel investor. 100+ deals reviewed across AI, SaaS, marketplaces, and consumer tech.

Techstars Detroit

Mentor for AI/ML and computer vision startups. Product strategy, GTM, and fundraising.

Published & featured in

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