Management strategy for founders, built through to production.

Carried to the point where it runs without the person who built it, for businesses where growth runs through digital operations.

Approach

Every engagement is one mandate, held from inside and carried through three stages, and it ends when the team runs the system on its own.

Diagnose

Competitive context, driver identification, friction mapping and measurement truth. What is actually happening, established before anything gets built.

Build

Operating playbooks, agents, automations, and dashboards. Designed and built by the same hand and run against live systems, not specified for someone else to build.

Transfer

Named owners, control triggers and the operating cadence. The team operates the system on its own, and the engagement is finished when that is true.

Who this is for

The work is digital-dependent, not industry-dependent: it runs through cohorts, channels, funnels, pricing or instrumentation. Six of the seven groups below are sectors where the operating dynamics are known first-hand. The seventh is every other business whose growth runs through digital operations.

AI and machine learning

Agentic systems in production, model-driven matching and ranking, workflow automation, what it costs to run at scale.

SaaS platforms

Complex funnels, partner motions, multi-stakeholder workflows, the constraints that appear at scale.

Marketplaces and two-sided platforms

Liquidity, matching, trust, supply and demand orchestration, operating cadence.

Ad tech, monetization, and publishing

Performance advertising, monetization design, partner-driven revenue, platform economics.

Subscription and e-commerce

Cohorts, churn, lifetime value, unit economics, repeat behavior.

Creator economy

Creator-side operations, campaign systems, monetization design, marketplace dynamics.

And businesses that are not software companies

Two of the engagements here are food businesses. The work is not industry-dependent, but it is digital-dependent: it runs through cohorts, channels, funnels, pricing or instrumentation. Where growth runs through digital operations, the method holds.

Fit by stage

For founders, C-level leaders and investors at businesses where growth now depends on coordination across product, revenue, operations, finance, and analytics.

Early stage, angel to Series A

Founder-led teams building structure, cadence, and a go-to-market foundation that holds under weight. Triggers: unclear ideal customer, scattered roadmap, messy handoffs, no source of truth on metrics.

Growth stage

Scaling execution across functions, often alongside a raise. Triggers: pipeline inconsistency, channel fatigue, throughput bottlenecks, rising cost to serve.

Plateaued growth

A sharper wedge and a reset tied to weekly execution. Triggers: acquisition cost inflation, conversion softness, churn drag, product that is shipping but not moving the metric.

What gets built

Engagements are measured by what shifts in the business, not by the volume of deliverables. That means the revenue system, the measurement that says whether it is working, and the automation underneath both.

AI and operational intelligence

Agents, bots and workflow automation that cut manual work and raise throughput, built against production systems rather than specified for someone else to build.

Product strategy and repositioning

Wedge clarity and a product narrative that earns customer and investor confidence.

Revenue architecture and go-to-market

Pipeline becomes predictable because forecast discipline, handoffs, and accountability are designed in rather than asked for.

Financial planning and capital readiness

Unit economics, forecast models and a plan that turns operating reality into investor confidence.

Organizational design and scaling

Structure, cadence and measurement that scale execution capacity as the business grows.

KPI and OKR architecture

Frameworks that connect strategy to weekly execution, with ownership and control triggers.

Proof

Four companies entered early and taken to an exit. Two founded and run. Every framework on this site was built inside one of them first.

Early executive

Taboola

$2.6B NASDAQ IPO. Partnered with the CEO to stand up US operations and grew ARR from $50K to $12M in twenty-four months. Led the pivot that expanded the addressable market.

Quigo

$380M acquisition by AOL. An early pioneer of AI in search advertising. Scaled ARR from zero to $70M, distributing through Yahoo, Overture and Inktomi.

ConvertMedia

$100M acquisition by Taboola. Brought machine-learning video ad technology to market and ran revenue strategy and fundraising through to the sale.

Dapper

$70M acquisition by Yahoo. Ran US go-to-market, pioneered MashupAds, and held a central role in the acquisition and the Yahoo integration.

Founded and operated

Livekick

Founded 2018. A two-sided wellness marketplace that gave instructors live and on-demand classes, ticketing, subscriptions, and analytics in one platform, so a creator could run the whole business without hiring anyone. Reached 150,000+ customers on $3M raised, and launched live virtual classes a year before the world needed them.

Switch App

Founded 2014. The first swipe-based job marketplace, matching candidates and employers on an AI model rather than a keyword search. Passed 1M+ downloads on $6M raised from investors across New York, Los Angeles, Silicon Valley and Israel, and was featured on Good Morning America.

Alongside these, 25+ advisory engagements across AI, SaaS, marketplaces, ad tech and the creator economy, supporting $20M+ in client fundraising.

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Read how engagements work, the work and the background first.